Who wants to go to Italy in June? There is a great opportunity to attend the Social Business Forum 2011 which is being held June 8 in Milan, Italy, where a number of thought leaders will be convening to discuss the latest in social business trends.
This is the fourth such forum, the the last three years being called the Enterprise 2.0 forum, and the name change reflects the general change in terms in the industry. I was invited to give a keynote, and the title will be “Enabling Quantum Organizations as a New Level of Enterprise Effectiveness” which is about the amazing confluence of ideas that is coming together under the social banner. It is not about technologies, but about getting back to organizations in which people can use their natural skills of being social. Instead of working in Industrial Age Organizations that are based on Newtonian ideas of determinism, the new organizational structures are better compared to idea of quantum physics, uncertainty, and unpredictability.
Stability emerges from patterns of interactions instead of the other way around.
These new organizational structures are not new, it is simply that social technology is opening the gates and allowing these organizational forms to exist where never possible before. The role of centralized management to make connections and facilitate basic communications is no longer needed when everyone can maintain their own social network. Those familiar with software development might think of this as “Agile Methodology” for the rest of us in business. Hopefully I will be able to post more on this before June 8.
I am sure the discussions will be great, but if you are still wondering whether you should attend: did I mention it is in Italy in June? I am looking forward to it.
———– ADDITIONAL INFO BELOW ———
Over the past three years the International Forum on Enterprise 2.0 has been recognized as the main event on collaboration and cooperative business approaches in Europe. In 2011 the Social Business Forum will take this further by expanding the conversation to focus on the most critical organizational, economic and business challenges and opportunities social media in the business environment is creating for companies.
- Evolution of organizational, leadership and management models
- Definition of strategies which connect new ways of interaction enabled by social media
- Increasing agility and flexibility by connecting customer communities and participative initiatives with employees
- Engagement with and transformation of individuals into change agents
- Socialization of customer management, innovation and product development processes
- Sustainable approaches to the cultivation of communities and customer engagement
- Frameworks for measuring the return on investment and the vitality of communities
- Intranet evolution using collaborative tools
- Tools and methodologies for the analysis of informal exchanges and collaborative networks
- Improving the efficiency of knowledge work and knowledge sharing
- Sharing best practices and success stories
- The integration of social software within the flow of existing applications and practices
Among others on the stage the experiences of Nokia, Webank, Scottish Water, Toshiba and Fujitsu will be presented.